There are many good reasons for choosing Miele.
Here are just six of them.
Since the company was founded in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be forever better than our competitors and forever better than we already are. We want to make everyday tasks easier and more fun for our customers by constantly improving our products. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
Explore our 5 simple reasons why to choose Miele in each category here.
Miele quality
For more than 100 years: it has been a proven adage that you can trust Miele and rely on our appliances. We test our household appliances up to 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!
Miele technology
Miele stands for fascinating technology and excellent results combined with minimum energy consumption. This applies to the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.
Miele craftsmanship
Miele stands for true craftsmanship, combining vision, precision and a great deal of attention to detail. Each of our products is manufactured to the highest standard and is subject to stringent quality controls including individual surface tests with gloves. From handles milled from a single piece of metal to matching gap dimensions across all product groups, each element is part of our journey to absolute perfection. Nothing is more important to us than that you enjoy Miele for a long time.
Miele service
When you buy a Miele appliance, you choose longevity and the best in quality. We strive to deliver exceptional service and continually work to improve our experience for our consumers. Whether you're looking for advice on how to operate your appliance, seeking proactive maintenance servicing or need help should things go wrong, Miele are here to help.
Miele design
Miele believes in clean lines, timeless elegance and intuitive handling. Whether conventional rotary switch, discreet sensor controls or a high-resolution touch display: operating a Miele is both easy and fun. Nowhere else will you find such a comparable range of carefully coordinated design lines and colour options, to suit the most diverse kitchen furniture fronts. Whatever the style of your kitchen: Miele is the perfect match.
Miele brand
In many countries Miele is the most coveted brand in its branch of industry. In its German home market, Miele was even voted 'best brand ever' across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance and the environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style!